Web content development is the process of researching, writing, gathering, organizing, and editing information for publication on web sites. Web site content may consist of prose, graphics, pictures, recordings, movies or other digital assets that could be distributed by a hypertext transfer protocol server, and viewed by web browser.

Content developers are specialized web site developers who have content generation skills such as graphic design, multimedia development, professional writing, and documentation. They can integrate content into new or existing web sites without using information technology skills such as script language programming and database programming.

Content developers are mainly search engine optimization specialists, or Internet marketing professionals. This is because content is called ‘king’. High quality, unique content is what search engines are looking for and content development specialists therefore have a very important role to play in the search engine optimization process.

Writing and preparing content for the Web requires a different approach from writing and preparing content for print documents and publications. In addition, writing copy for the Web that grabs attention and gets the results you want takes special skill and attention, whether you’re trying to sell products or services at a business or commercial site or if you just want to let people know the latest at your personal site.