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E-mail Marketing - Top Stories

Baby carrot growers target snackers with integrated effort

The baby carrot industry is conducting an integrated marketing campaign to convince consumers that the vegetable isn't just for health nuts. The $25 million campaign playfully uses the tag line, "Eat 'em like junk food."

Marketers to spend $1.8B on location-based advertising in 2015: study

Marketers will spend $1.8 billion on location-based advertising in 2015, a huge increase from the $42.8 million expected to be spent this year, according to ABI Research.

Lion Nathan serves 2D wine bottle barcode platform to target millennials

Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine bottles to engage millennials. The company partnered with Scanbuy, a mobile barcode services provider, on the initiative, launched September

AOL, Google expand search partnership to mobile, YouTube

Google and AOL said September 2 that they have renewed their search partnership for five more years and expanded it to include mobile search and YouTube.

Charity e-commerce site Filanthropists.com launches

Filomena Laforgia, a mother of a son with autism, is creating an online shopping mall selling products that raise money for charities and nonprofits.

Gmail enhancements will force marketers to target effectively

E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers.

Direct Media Millard releases diabetics list

Direct Media Millard has released the Touchpoint Multi-Channel Diabetics list to the market.

Xerox to launch integrated campaign touting business services

Xerox will launch an integrated b-to-b campaign September 7 with digital out of home, Twitter and interactive website tie-ins. The effort straddles search marketing, print, television, web and airport advertising.

Stride Shift gum launches Facebook app to create customer dialogue

Stride Shift gum launched a Facebook application called 'Change Your Flavor, Change Your Life' August 27 to create a dialogue with its customers. The chewing gum brand worked with JWT, its advertising agency of record, on the effort, which also inclu

Direct Media Millard releases AeroGarden file

Direct Media Millard has released the AeroGarden file to the market.

For small businesses, social CRM all about relationships

In 2008, software company Providence, RI-based BatchBlue released its BatchBook social CRM platform, which aims to help small businesses -- half of its clients have 10 employees or less -- cultivate relationships with their customers through social m


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  • Outsourcing: Generate Income With Email Marketing


    What Is Outsourcing For Internet Marketers?


    Digital Marketing


    How To Build Your Email List Using Your Blog
    15 Email-Marketing Best Practices As you may know, most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you can use to talk to visitors, customers and prospects.

    Email Design No-No’s Guide for Non-DesignersGraphic designers are experts for a reason – through training and experience they have developed an eye for what is visually appealing and what draws a reader in. But knowledge of attractive design and what works for email are two different things.

    Email Marketing for the Third ScreenSmartphone adoption is rapid and continuing to grow. To date, mobile email adoption has been primarily among young, affluent business users. However, the demographic of smartphone users is changing due to the decreasing cost of these devices.

    7 New Email Marketing Tactics You Have to Use in 2010Social network sites like Facebook, Twitter and LinkedIn have changed the way people interact with friends. And they’ve also shifted the relationship between companies and their customers.

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