• E-mail marketing is paper-free (i.e., “green”).
• Tracking and response metrics enables tuning and optimisation of the E-mail marketing channel by a process of testing different variants and calculation of statistically significant results.
• E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.

Working with an experienced email marketing service provider can bring new ideas to the table, and can be a great asset for any company within any field. Most of the best inventions were made by individuals standing back from the issue and looking at the problem with a fresh pair of eyes.

Outsourcing email marketing allows you to utilise the skill set, industry knowledge and fresh thinking of a totally new asset – one that is willing to take the necessary risks to get the right results. It also frees up valuable time within your organisation so staff can complete other tasks with less stress and more time. Rely on the outsourced email service provider for the time and ability it takes to analyse results from previous email marketing campaigns, and develop a strategy for taking your company to that next level you’ve been striving to achieve.

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